If you`re an Amazon seller who uses FBA (Fulfillment by Amazon), chances are you`re familiar with the importance of feedback. Positive feedback can help drive sales and improve your reputation, while negative feedback can have the opposite effect. In order to manage your feedback, Amazon offers an FBA Feedback Agreement.

What is the FBA Feedback Agreement?

The FBA Feedback Agreement is a policy that Amazon sellers agree to abide by when using FBA. It establishes guidelines for seller conduct and outlines the consequences of violating those guidelines. Specifically, it addresses feedback-related issues such as:

– Attempting to influence or manipulate feedback

– Offering incentives for positive feedback

– Violating Amazon`s feedback guidelines

– Using multiple accounts to leave feedback

– Soliciting or selling feedback

– Threatening or harassing buyers

Why is the FBA Feedback Agreement important?

By agreeing to the FBA Feedback Agreement, sellers are committing to operate their business with integrity and fairness. This not only benefits Amazon`s marketplace, but also helps maintain the trust between buyers and sellers. In addition, the FBA Feedback Agreement helps protect sellers from unfair or unjust feedback by establishing clear guidelines for feedback removal. This can be especially valuable if a seller receives feedback that is fake, abusive, or otherwise inappropriate.

How does the FBA Feedback Agreement work?

As an Amazon seller, you`re responsible for managing your feedback. This means monitoring your feedback dashboard regularly and responding to any negative feedback in a professional and courteous manner. If you receive feedback that violates Amazon`s guidelines (e.g. profanity, hate speech, personal information), you can request that it be removed by contacting Amazon`s customer service.

It`s important to note that the FBA Feedback Agreement applies to both buyers and sellers. Buyers are also expected to adhere to Amazon`s feedback guidelines, which prohibit leaving fake feedback, making threats or demands, or using feedback to attempt to extort concessions from sellers.

In conclusion, the FBA Feedback Agreement is a critical component of using Amazon`s FBA service as an online seller. It establishes clear guidelines for feedback-related conduct, and helps maintain the trust between buyers and sellers. By committing to the FBA Feedback Agreement, sellers are pledging to operate with integrity and fairness, which can ultimately drive sales and improve their reputation on Amazon`s marketplace.